It initiated the noble effort towards saving the ecology of Futala Lake. The initiative was started in May 2014, in a systematic manner. A three pronged approach was used to increase awareness, sensitivity, responsibility and emotional ownership towards Clean Futala among Nagpurians. Thus PR Unit MoD Nagpur successfully carried out a restrained, responsible and conscious campaign for Clean Futala. The objective was to reach the heart of the citizens and not to highlight the CSR activities of HQ MC