Born on December 29, 1934 in the village of Khedisawali Garh, Bhopal, Parshuram Mahadevji Lad completed his schooling in Betul and further education in Nagpur. After joining the Forest Department in 1956, he served at various forests located in the central part of India. He has contributed immensely towards securing major forests, known for inhabiting tigers in Madhya Pradesh. Backed by solid research on birds, he has undertaken numerous initiatives for conservation of birds such as Crane (Saras), Lesser Florican (Tanmore), Vultures and The Great Indian bustard. He had the privilege to work with renowned ornithologist Dr. Salim Ali. Mr Lad is 79 at present, but his passion for travelling across India to visit sanctuaries has not diminished. Most importantly, he has brought together nature lovers to voluntarily work in and around various sanctuaries in India. In the year 2000, under Mr Lad’s guidance, Nisarg Sanrakshan Sanstha could establish the presence of the rarely sighted species of the Forest Owlet in Melghat forests. His knowledge in the field of forest conservation comes as a big support to a large number of voluntary organisations and forest officials.