Jayanthnath is from Bikkanahalli village, Koppal district of Karnataka. He is a civil engineer. In 1998 he quit his lucrative engineering job in Malaysia and came to India and served in Gandhi Seva Ashram, Wardha and Ramkrishna Mission in Brindavan. Now he is doing organic farming and harvesting the crop enough to support his living in the village. He has set a model that one can live a simple life in the era of consumerism.