Dr. V Shubhalaxmi Reddy is an award-winning entomologist, educationist and entrepreneur. Reddy began as a Moth Researcher in 1993 with BNHS, before becoming an Environmental Educator in 1997, eventually transforming into an Ecopreneur in 2014. Nature conservation and environmental protection is her domain. Some of her key competencies are organisation development and business development. She founded three entities: Ladybird Environmental Consulting (LEC), Birdwing Publishers and iNaturewatch Foundation. LEC was established in 2014 and works with listed companies and government departments. LEC has reached over 4500 people. Birdwing Publishers is the publishing business of LEC and an online bookstore. iNaturewatch Foundation is a charitable trust working on urban biodiversity and citizen science across India since 2014. In three years she has conducted 50 programs at 31 different sites. Dr. V Shubhalaxmi Reddy was a part of the Urban Ecology course at NMMS University, Mumbai. She is currently working on a yearlong project of restoring the Kharghar Valley trail. She has been awarded with Tefla Wildlife Award for pioneering work in the field of insect conservation. She was also selected to be part of the International Panel for National Moth Week.